Boasting “Best Mix 90s to Now,” the newly formatted KKGQ 92.3 FM kicked off 2015 yesterday as “Q92,” debuting a fresh sound and ushering in a new area of operations for station owner Envision Broadcast Network, a division of Envision Inc., a not-for-profit organization dedicated to inspiring and improving the quality of life of individuals who are blind or visually impaired.
Q92 will feature a popular mix of today’s top performers and favorites from the recent past. The station will be broadcast to a 140-mile listening area that includes Wichita, the largest city in Kansas, and covers the state’s most populated regions, approaching three-quarters of a million people. Envision also is working to incorporate web-based broadcasts to allow audiences to listen in from anywhere via the station’s website (Q92Wichita.com) or on their mobile devices.
Envision’s project team worked with a radio programming consulting firm to establish the new format after reviewing existing formats in the Wichita market, identifying overlooked or underserved audiences and evaluating where the greatest opportunity to gain market share exists. The daily schedule is highlighted by a weekday morning show featuring Brett Harris and Tracy Cassidy from 5-10 a.m. Other segments and hosts are now being secured and will be announced shortly.
“We’re very excited to be introducing our new station to Wichita,” says Heather Hogan, Envision’s Vice President of Foundation and Mission Services, who is overseeing day-to-day management of the station. “We’re confident we’ve arrived at a format that will offer broad appeal to Wichita listeners, with a great mix of music plus the fun, friendly and sometimes familiar voices of all-local weekday hosts.”
Hogan says she expects the mainstream format, with a primary target audience in the highly sought-after 25 to 54-year-old demographic, to provide an abundance of opportunities to collaborate with local businesses on special events and promotions. As announced in October when Envision originally disclosed plans to purchase the station, it will also provide a ready and willing vehicle for communicating news of ongoing activity at Envision as well as at other charitable organizations in and around Wichita. The station will provide employment both for individuals who are typically-sighted or visually impaired, and will have equipment adapted for employees who are blind or who have low vision.
“We’re forging a new era in broadcast communications as a not-for-profit organization running a for-profit station,” Hogan says. “We are committed to being an original, entertaining voice in Wichita, bringing listeners the variety of local talk and music they love and organizations a ready and willing resource for building awareness and interest in their activities.”
About Envision Broadcast Network: Envision Broadcast Network is a subsidiary of Envision, Inc., a not-for-profit organization with a mission to improve the quality of life and provide inspiration for the blind and visually impaired through employment, outreach, rehabilitation, education and research. Envision Broadcast Network currently comprises radio station KKGQ 92.3 FM based in Wichita, Kan., and operates as a source of funds and career opportunities benefiting those who are blind and visually impaired. Visit us online at www.Q92Wichita.com.